Let me give you some insight info on why that tiny piece of fabric costs over €150? This is the real reason behind the cost of designer swimwear
Every summer women in changing rooms around the world wonder why they feel compelled to pay hundreds of euros for a suit that covers just a few centimeters of skin.
I can assure you, as a designer, that engineering a swimsuit is every bit as challenging as a shirt or dress.
'It can take up to five machines to make one swimsuit and the price of the swimwear fabrics is a little bit higher than normal clothing fabric. This is because these fabrics need to resist to sun, chlorine and salt water and are severely tested.
Swimsuits are like lingerie - except that, unlike underwear, designers also have to make sure that it holds up while running into waves and jumping off diving boards. Also creating a garment that looks great and stands up to salt, sand and chlorine presents additional design challenges.
'We’re working on a small canvas, so it’s more challenging to create a suit that feels good and … is innovative and fashion-forward,'